We suppose it was only a matter of time until someone came up with this.

From The World Cup Blog comes the next step in the evolution of sneaking alcohol into sporting events: The Beer Belly. It's very simple: You pour a bunch of booze into a pouch, strap it around your waist so that it looks like your gut ... and then you're off! The Web site is full of helpful instructions.

If by chance your Beerbelly is questioned by someone in a position to ruin your fun, we suggest one of the following responses:

Department of Homeland Security. We're testing a new stealth form of body armor to protect our undercover agents overseas in the Global War on Terror. Don't make me shut this place down.
It's full of urine, so step back or you're gonna be sorry.

Not that we don't appreciate humor on a corporate Web site that's begging you to buy their product, but this is a matter that is too dire for such jocularity. Beer's eight bucks now at a lot of these places, after all.

The Beer Belly (via The World Cup Blog)